How is my brand perceived in the marketplace?
Is it distinctive?
Do the benefits delivered by my brand provide value to the consumer?
How do I position my brand to capture the greatest market share?

Significa Design helps clients in all industries answer these questions. We understand that a successful branding strategy requires a long-term commitment on the part of senior management as well as the entire organization. It impacts hiring and training practices, accountability, product development, delivery, pricing, marketing, advertising and promotion and, ultimately, your long-term viability.

We use survey research to determine the most important components of your organization's image and reputation. Then we apply analytical techniques to the data to develop actionable recommendations. One such technique is our proprietary Brand Commitment Score that segments the market into users and non-users of your brand and determines overall preference for your brand. We then look at these segments to isolate significant differences among advertising recall, key attributes that describe a brand and demographics. Significa Design also uses Strategic Positioning Mapping to analyze your brand's position against a competitor's on key brand attributes.

Our professionals bring decades of cumulative experience with brand development and management to your research project. Whether you are repositioning a well-established brand or developing a brand identity, our research defines issues, develops effective messages, guides critical actions and tracks evolving public opinion so your organization can anticipate and prepare for change. These are so examples we include after a brand identity has been developed